Adarsha Samaj National Daily, started in 1996, is most widely circulated Nepali daily broadsheet with largest readership in Gandaki Province, Nepal. Because of its brand and recognition this newspaper is no. 1 choice for news of Pokhara / Pokhara News as well as news of Nepal / Nepal News.
Adarsha Samaj is standing for independent editorial, accurate and balanced reporting of the news since its inception. It has developed a reputation for providing in-depth coverage and has extensively awarded for its work for quality journalism. As a result, it is a first class newspaper (“KA” category) according to Nepal Press Council and first in the region to achieve this category.
This newspaper is printed in Pokhara where the Corporate Office is based. The publication covers news of Pokhara, latest news and top breaking stories from business, sports, politics, tourism and many other that affects the readers.
Moreover, this newspaper has a rapidly growing web-based alternative. Its online news portal, www.eAdarsha.com, is a complete, interactive version of print copy and includes even more photo features, articles and entertainments. More colorful graphics allow better attraction of the reader’s attention. Therefore, its online content is rich with pictures, graphics, links, search, forums and message boards.
On 1st April 1996, Adarsha Samaj was registered in the District Administration Office, Kaski, Pokhara, as quarterly newspaper. The first copy was printed on 13th of April 1996. Mr. Krishna Prasad Bastola is the founder/Chief Editor of the newspaper.
The Adarsha Samaj has been continuing its publication starting from a quarterly, after one year weekly and daily from the date of 1st Feb 1998. It is the first newspaper published in the offset print within the whole western region of Nepal. It is also the first paper published in the Broadsheet size out of the capital city, Kathmandu.
It had been publised in Gaindakot, Nawalparasi district as the Terai edition intending to extend its market and subscription in 2001 A.D. The paper had been circulated up to 16 district starting from Chitwan, Makwanpur (Hetauda), Bara and Parsa in the east and Nawalparasi, Rupandehi, Palpa (Tansen) in the west. Pokhara editon had covered Syangja, Parbat, Baglung, Tanahun, Lamjung, Gorkha district. The Terai edition was suspended in 2003.
The Adarsha Samaj National Daily has played the vital role in the field of Communication and Media. It has played the leading role in social development and public awareness. Due to its contribution in the country, it has been awarded and honored several times.
After the revival of democracy in 1990, many newspaper appeared in the market but only few survived. Today, Adarsha Samaj is published under the name of Adarsha Samaj Bahumukhi Prakashan Pvt. Ltd.
To inform, educate and entertain, accurately and openly, for a better world.
Independent Journalism for Prosperous Nepal
समृद्ध नेपालका लागी स्वतन्त्र पत्रकारिता
We will expand as the dominant multimedia enterprise through editorial innovations and world-
Honesty: openness and integrity
Courage: backed by Research and Facts
Innovative: Ambition and Continuous Improvement
Excellence: in operation, people, customer care both internal and external, meritocracy, performance, product quality, and service
Zero tolerance to corruption.
Capacities of staff members
There are several units in the newspaper — News, Reporting, Sports, Business, Editorial, National Page, Online, Circulation, Advertisement, Computer Operator and Reading Section.
Total of 70 staff are now working in these sections. Of them, 40 % are female staff.
Organization’s working hour
Staffs of the newspaper work in different shifts on the basis of the kind of their job. Although the staff of the administration and finance units work from morning to the afternoon, other units like reporting, news, editorial, graphics and production work in the night.
In fact, there is no specific working hour for the reporters as they have to rush to any corner of the country to cover the events.
The news editors and sub-editors who work for desk have to work at least till 11:00pm. Those who work in graphics section also follow the same schedule.
The newspaper offers a very healthy working environment to its staff as it thinks a good working environment is the prerequisite of better output. The Adarsha Samaj concentrates on improving inter-personal relationship among its staffs and holds different programs for this end.
Besides founding anniversary, the newspaper holds picnic and tea programs where its staffs join with their families and get to know each other better.
Wage and facilities
The Adarsha Samaj follows the Working Journalist Act. The newspaper follows the Wage Board, announced by the government of Nepal for newspaper staffs. The newspaper is regular in providing its staffs their due overtime and has a reputation of regular payment.
It also provides provident funds to all permanent staff members. Besides, the daily gives additional festival bonuses to staffs every year. All staff members of the daily enjoy health insurances, provided by the office.
The management encourages its staff members by providing increments for good performance and special bonuses.
In comparison with staff of other organisations, employees of The Adarsha Samaj are well paid and lead a decent lifestyle.
The Adarsha Samaj organizes regular in-house training programs for its staff members, especially for trainee reporters and sub-editors. To enhance journalistic skills and improve writing aptitude, the newspaper holds in-house workshops.
Space and time contraint
Since the newspaper is a daily in nature, the reporters and sub-editors have to work amidst time constraint to finish their works by the deadline. Since reporters have to cover more than one event a day, they have to hurry in submitting their reports keeping in mind the deadline.
Space constraint is another problem as the newspaper gets and carries a good number of advertisements due to its popularity. However, the newspaper always gives a good display to important reports.
The newspaper maintains a policy to promote female journalists and works closely to groom young journalism graduates.
Though Adarsha Samaj has no official gender policy in recruitment of staffs, the daily gives priority to competent female candidates.
eAdarsha.com provides access to latest news of Pokhara. We provide news in both Nepali and English language. To view latest news of Pokhara in Nepali language please visit this link. To view latest news of Pokhara in English language please visit this link.
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